FAST COMPANY: Ideas for water bottle consumption
|June 18, 2010||Filled under Article, General, Glass, Information|
Yesterday, Fast Company featured a very interesting article about rethinking the way we consume water and redesigning water bottle consumption that can somehow tap into the emotional side of behavioral change and generate a more long term behavioral adaptation. Moving the Elephant, as the Heath brothers would call it in their book, Switch.
It discussed how even though there are water bottle movements and redesigning that try to offset the use of water bottles with their contribution to philanthropic causes (such as the Ethos water bottles you find at Starbucks), they are nonetheless bottled water. It beckons the question, is there a way we can contribute to their philanthropic objective without actually consuming bottled water and at the same time jump start a more long term behavioral change?
What really intrigued me was this proposed idea called Re:Faktory water bottles. The simple idea is you would buy the bottle from the store, consume it, and recycle it at the store. It would then automatically be washed and refilled with filtered local tap water (which may actually be safer than most of the single-use water bottles you are accustomed to buying). But what is really awesome? Every time the bottle is refilled, they etch a random story line, a headline of the day, a piece of art work on the bottle…so it becomes a collection of a bottle emotional existence.
What an absolutely awesome idea! Every time you pick up a bottle, you get to reminisce about a past while using a safe and clean glass bottle without contributing to building up the land fills.
Check out the article!