Larger filter than a Brita? Check out Tami Bar Primo
| July 8, 2010 | Filled under Filter, General, Information |
Recently, FastCoDesign.com, Fast Company’s new design site, featured a sleek new home water filter that won silver in the 2010’s International Design Excellence Awards (IDEA) held last month in Dearborn, Michigan.
While I personally do not have a spiffy water filtration system, I was perfectly content with my lovely Brita water jug…until I saw this.

Looking like a futuristic pod you’d find once landing on Mars or some foreign planet, the Tami Bar Primo by New Deal Designs appeals to both the functionality and aesthetics that environment-loving water-bottle wielding H2O aficionados in us.
Up front, I got to forewarn you. This baby is not cheap. At $1000 a pod along with $70 per filter that you would need to change out every six months, it would make any tap water drinker cry madness! But thinking about the investments that we already make in the prepackaged filters that come with our water jugs, the bottled water pellets that consumers purchase at big warehouses, or even those that are plopping down thousands on a reverse osmosis machine that actually wastes more water than it yields, I begin to wonder if the initial sticker shock may actually wear out.
The Primo sits tastefully on a counter top that can act as a design piece in itself. It uses proprietary carbon technology that provides both hot and cold water. It is tall enough for you to fit a water bottle underneath while at the same time a small tray pops out for single serving glasses.

While it is very tempting to kiss my Brita goodbye for this fantastic and sleek design of a water filter system, I don’t know if I’m ready just yet to invest so much money on this novelty. But perhaps one day when a single carbon filter jug no longer can sustain the quantity of water consumption in my own household, I can revisit this lovely green pod!
For more information on the Primo or the Fast Company article, check it out here.

Where to buy this in the US?
Hi Jona,
I don’t think they are in production for retail yet. I’ll definitely keep you posted if I hear or see anything!
any idea if they sale in the usa?
Hi Uri,
No there hasn’t been any announcements that this machine is going on sale yet. I’ll definitely report on it if it does!